C10 — Marketing Communications Policy
| Field | Value |
| Document ID | C10 |
| Version | 0.1.0 |
| Status | Draft for UK legal review |
| Classification | Public |
| Document owner | Legal / Compliance |
| Effective date | [Effective Date] |
| Review date | [Effective Date] + 12 months |
| Related documents | B01; B02; B05; B07; B09; B10; C01; C02; C13 |
Xila Ltd — Marketing Communications Policy
Version 0.1.0 — Draft for UK legal review
Effective date: [Effective Date]
This Policy explains how Xila Ltd ("Xila", "we", "us", "our") sends marketing and service communications, how we comply with UK electronic marketing law (including the Privacy and Electronic Communications Regulations 2003 — "PECR"), and what choices you have.
It should be read with our [Terms of Service (B01)](/legal/terms), [Privacy Policy (C01)](/legal/privacy), and [Cookie Policy (C02)](/legal/cookies).
Contact: support@xila.com · privacy@xila.com · https://www.xila.com
1. Purpose and scope
This Policy applies to electronic communications sent by Xila to Users and, where stated, to communications sent by Business Users through Platform tools.
It covers:
- email, SMS/text, push notifications and in-Platform promotional messages sent by Xila;
- how we distinguish marketing from service communications;
- consent, soft opt-in and unsubscribe rights;
- responsibilities of Business Users who message other Users.
It does not replace feature-specific terms for communications tools. See [Communications and Video Call Terms (B09)](/legal/communications).
2. Legal framework (high level)
UK electronic direct marketing is regulated primarily by:
- PECR — rules on consent, soft opt-in, sender identification and opt-out for email, SMS and similar channels;
- UK GDPR / DPA 2018 — rules on personal data used to send communications;
- consumer protection law — including fairness and transparency in promotional practices.
Xila aims to comply with applicable requirements. This Policy is a plain-language summary and does not constitute legal advice.
3. Marketing vs service communications
We distinguish between:
| Type | Description | Examples |
| Service / transactional communications | Necessary messages about your Account, security, purchases, bookings, legal notices or feature operation | password resets, receipt emails, booking confirmations, policy updates required by law, safety alerts about your Account |
| Marketing communications | Promotional messages intended to advertise products, services, features, events, offers or partnerships | newsletters, feature launch emails, promotional push notifications, re-engagement campaigns, sponsored recommendations from Xila |
Service communications may still contain incidental factual references to features, but their primary purpose is operational.
If a message mixes service and marketing content, we treat the marketing elements according to marketing rules where required by law.
4. Xila marketing — consent and soft opt-in
4.1 Consent
Where PECR requires prior consent (for example, for many email or SMS marketing messages to individuals), we aim to obtain clear, freely given, specific and informed consent before sending.
Consent may be collected:
- during Account registration or preference centres;
- via cookie / preference banners where relevant to electronic contact;
- through explicit opt-in checkboxes that are not pre-ticked.
You may withdraw consent at any time without detriment to core Account access, though you may miss promotional offers.
4.2 Soft opt-in
For existing customers, UK law may permit soft opt-in marketing about Xila's similar products and services where:
- we obtained your contact details in the course of a sale or negotiation;
- we are marketing our own similar products/services;
- you were given a simple opportunity to refuse marketing at the time details were collected; and
- you are given a clear opt-out on every subsequent message.
We use soft opt-in only where we reasonably believe it applies. Where it does not, we rely on consent or another lawful basis.
4.3 Business and corporate contacts
Different rules may apply to marketing to corporate subscribers (for example, generic business role addresses). We still aim to provide opt-out and respect objections promptly.
5. Your choices — unsubscribe and preferences
You can control Xila marketing through:
- unsubscribe links in marketing emails;
- STOP / opt-out instructions in marketing SMS where provided;
- notification settings in your Account (where implemented);
- emailing support@xila.com or privacy@xila.com with subject "Marketing preferences".
We aim to process opt-out requests within 10 business days, and often sooner for automated channels.
Unsubscribing from marketing does not automatically stop service communications necessary to operate your Account or meet legal obligations.
6. What Xila marketing may include
Subject to your preferences and lawful grounds, Xila may send marketing about:
- new Platform features and modules;
- subscriptions, pricing and promotions offered directly by Xila;
- events, webinars or community programmes hosted or promoted by Xila;
- surveys and research invitations;
- tips on using Xila tools, including AI features.
We do not sell your personal data for third-party unrelated marketing. Third-party advertising, where introduced, will be described in updated policies and preference tools.
7. Business User marketing responsibilities
If you are a Seller, Employer, Recruiter, Event Organiser or other Business User, you may be able to contact other Users through the Platform or using data obtained via the Platform.
You are responsible for ensuring your messages comply with PECR, UK GDPR and consumer law, including:
- having appropriate consent or soft opt-in before sending electronic marketing;
- identifying yourself clearly as the sender;
- providing a valid opt-out;
- not using Platform-derived contact data for unrelated spam;
- honouring objections promptly;
- not using purchased lead lists in breach of law.
Xila may suspend messaging tools, listings or Accounts for marketing abuse. See [Seller and Service Provider Terms (B05)](/legal/sellers), [Recruitment Terms (B07)](/legal/recruitment) and [Events Terms (B10)](/legal/events).
8. In-Platform and push notifications
Where we send push or in-Platform promotional notifications, we aim to:
- obtain permission through device or in-App settings where required;
- provide granular controls where feasible;
- label promotional content clearly;
- respect quiet hours or frequency limits where implemented.
Critical safety or security alerts may still be delivered when necessary.
9. Cookies and similar technologies
Online advertising and some analytics used to measure marketing performance may involve cookies and similar technologies. See our [Cookie Policy (C02)](/legal/cookies) for details and consent choices.
10. Data protection
Personal data used for marketing is processed as described in our [Privacy Policy (C01)](/legal/privacy). You have rights to access, rectify, erase and object to processing in certain circumstances.
Marketing preference records may be retained to evidence compliance with opt-out requests.
11. Complaints and regulatory contacts
If you are unhappy with our marketing practices:
1. Contact support@xila.com or privacy@xila.com.
2. Follow our [Complaints Policy (C13)](C13-complaints-policy.md).
3. You may complain to the Information Commissioner's Office (ICO) about data protection and electronic marketing matters: https://ico.org.uk
The ICO enforces PECR alongside UK GDPR in many cases.
12. Changes
We may update this Policy when law, channels or product features change. Material updates will be notified as described in the Terms and Privacy Policy.
13. Contact
| Purpose | Contact |
| Marketing preferences | support@xila.com |
| Privacy and data rights | privacy@xila.com |
| Post | Xila Ltd, Suite E, Ground Floor, Profile West, 950 Great West Road, Brentford, United Kingdom TW8 9ES |
Change history
| Version | Date | Summary |
| 0.1.0 | 2026-07-15 | Initial Marketing Communications Policy draft for UK legal review |